Content Creation for PR: DOs and DON’Ts
Public relations is changing fast, with traditional media relations opening up to incorporate new disciplines like online content production. Regular readers of this blog already know that creating content is an integral part of a successful PR 2.0 strategy, and that a key requirement of a great content strategy is for brands to become media. But how do PR professionals start evolving into multi-disciplinary PR 2.0 experts? Here are some essential DOs and DON’Ts of content production for PR to help you out.
A Successful PR 2.0 Strategy
As PR practitioners, we’re getting to grips with social media, and in many cases, getting our hands dirty. But how many of us are going beyond token, tactical use of social media and developing a real strategy? In her book PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge warns: “when constructing your PR plan, or strategising for your campaign, you need to proceed with a fine balance; that of a traditional PR strategy and that of your new social media approach.”
Here are some practical steps towards developing a successful PR 2.0 strategy.
Wise Guys: Can Straight Men and Women Be Friends?
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week a straight woman asks, “What’s your take on the When Harry Met Sally truism that men and women who are single and who find each other attractive can’t simply be friends?”
10 Top Tips for Successful Brand Journalism
Using Twitter as a PR Tool: Top Tips
Press Index, 2012
Twitter is fast becoming the defining communication channel of our age. While TV, radio and the press used to announce major news events, the world’s favourite microblogging platform is now the place where stories break, and are rounded out in full. Where were you heard that Osama bin Laden was dead? Probably glued to Twitter.
By now you have at least one Twitter account, and you’re regularly reading and responding to tweets… but are you getting the most out of Twitter as a PR tool?
Wise Guys: Does Valentine’s Day Have Any Appeal to Men?
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week a straight woman asks, “Does Valentines day have any appeal for guys or is it just for the ladies?”
Wise Guys: What’s the Best Valentine’s Gift for a Man?
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week they answer the following: “What’s the best Valentine’s Day gift for a man?”
History of Media Monitoring
(click to zoom in)
Press Index, 2012
Press Index looks back on the history of the industry from its origins to the present day. Discover through this comprehensive infographic, the evolution of a professional practice that allowed providers to monitor and even to anticipate changes in technology and media over the last two centuries.
Is Google all the Media Monitoring you need?
Press Index, 2011
“It’s all on the web!” How many times have we heard this statement, which implicitly consigns all print media to the attic of the Twentieth Century? How many clients have told us that Google News is a simple and effective way to monitor the media? As we know, the Internet revolution has, and continues to, disrupt the media monitoring industry, forcing it to continually reinvent itself to meet new standards of relevance and analysis. But to declare print dead, and the Internet the only media that matters, would be a little hasty.
