October 2012
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June 2012
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A Successful PR 2.0 Strategy
As PR practitioners, we’re getting to grips with social media, and in many cases, getting our hands dirty. But how many of us are going beyond token, tactical use of social media and developing a real strategy? In her book PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge warns: “when constructing your PR plan, or strategising for your campaign, you need to proceed with a fine...
May 2012
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Wise Guys: Can Straight Men and Women Be Friends?
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week a straight woman asks, “What’s your take on the When Harry Met Sally truism that men and women who are single and who find each other attractive can’t simply be friends?” [[MORE]] Straight Married Guy (James Glazebrook): I think Harry went even further, saying that men can’t even be friends with women they don’t find...
April 2012
2 posts
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10 Top Tips for Successful Brand Journalism
Press Index, 2012
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Using Twitter as a PR Tool: Top Tips
Press Index, 2012 Twitter is fast becoming the defining communication channel of our age. While TV, radio and the press used to announce major news events, the world’s favourite microblogging platform is now the place where stories break, and are rounded out in full. Where were you heard that Osama bin Laden was dead? Probably glued to Twitter.
By now you have at least one Twitter account, and...
February 2012
3 posts
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Wise Guys: Does Valentine’s Day Have Any Appeal to...
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week a straight woman asks, “Does Valentines day have any appeal for guys or is it just for the ladies?” [[MORE]] Straight Married Guy (James Glazebrook): Does Valentines day really appeal to the ladies? Or does it simply persuade them to equate love with romance, and romance with flowers and chocolates, and convince them that...
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Wise Guys: What’s the Best Valentine’s Gift for a...
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week they answer the following: “What’s the best Valentine’s Day gift for a man?” [[MORE]] Straight Married Guy (James Glazebrook): The last thing a man wants is anything sentimental, romantic, flowery or chocolatey — anything too valentinesy. As all giving should be selfless, you should treat us to something only we would...
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November 2011
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Is Google all the Media Monitoring you need?
Press Index, 2011
“It’s all on the web!” How many times have we heard this statement, which implicitly consigns all print media to the attic of the Twentieth Century? How many clients have told us that Google News is a simple and effective way to monitor the media? As we know, the Internet revolution has, and continues to, disrupt the media monitoring industry, forcing it to continually reinvent...
October 2011
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The UK’s Top PR Agencies on Facebook
Press Index, 2011
We’ve been exploring how PR consultancies can use social media to generate leads, and ultimately new business. An agency’s Facebook Page represents a pool of potential prospects – but it will only work for the business if its fans are properly engaged.
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We decided to look at the top PR agencies to see which are doing the best job of engaging their UK fans on...
September 2011
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Wise Guys: Who Has to Work Harder During Sex, Men...
Em & Lo, 2011
Advice from three of Em & Lo’s guy friends. This week a straight woman asks, “Who has to work harder during sex: men or women? Why?”[[MORE]]
Straight Married Guy (James Glazebrook): Not a good question to ask a married man – when it comes to sex, my wife and I are equally lazy. From what I remember from my time “in the saddle”, sex can be as energetic (or otherwise)...
August 2011
2 posts
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City Guide: Berlin
bthere! Magazine, 2011
The German capital draws autumn visitors with big events such as the Berlin Marathon, and a music festival at the former Tempelhof airport. James Glazebrook is our city guide.[[MORE]]
KREUZBERG
South of Kottbusser Tor, this area’s reputation for grittiness is softened by trees and charming eateries.
EAT
Little Otik (71 Graefestrasse, tel. (0)30 5036 2301)...
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Fashion Week 2011: Designer Hien Le
NPR’s Berlin Stories, 2011 überlin blogger James Glazebrook followed Berlin designer Hien Le for BSNPR during Fashion Week 2011.
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Part I: We first meet Hien Le two weeks before his show. His Kreuzberg studio, a space as minimal, clean and raw as the young Berliner’s designs, buzzes with activity. Despite the rails full of showpieces, row upon row of catwalk-ready shoes, and...
May 2011
3 posts
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Wise Guys: Why Do Men Get in Touch with Past...
Em & Lo, 2011
Advice from three of our guy friends. This week a straight woman asks, ”Why do guys get back in touch with old flames? Booty call? Rekindle the romance? To prove they’re over the woman? Just to say hi? Just got dumped and need an ego boost?”[[MORE]]
Straight Married Guy (James Glazebrook): At the risk of talking myself out of an advice column, men and women are essentially the...
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Emika: Blueberries and bass
Resident Advisor, 2011 The genre-eschewing Ninja Tune artist gets metaphorical with RA’s James Glazebrook.
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Emika is stepping offstage from her most important performance yet: the headline slot of Basstheworld’s birthday, celebrating six years of bringing sub-bass to Berlin. The Czech-born artist’s adopted hometown has just witnessed the result of months of work, adapting her...
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Alec Empire: Restart the Riot
May 1st 1999: Atari Teenage Riot are arrested for “inciting violence” after an open-air performance at an anti-NATO demonstration leads to clashes with the police.[[MORE]]
Unplanned and unintended, the May Day riot is nevertheless the clearest statement of intent from Berlin’s most politically active, socially aware and sonically confrontational band – a group whose first single threatened to...
March 2011
4 posts
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Schwartzlicht Minigolf: Black light ball game
Berlin Unlike, 2011 Kreuzberg’s gritty Görlitzer Park is the last place you’d expect to enjoy a nice round of golf, but the Isa Mitz café plays host to a unique version of the gentleman’s game. Down in the basement is an 18-hole miniature golf course painted in lurid flourescents, illuminated by Ultra Violet lights. [[MORE]]
Local blacklight collective Sinneswandeln have given the family...
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Supalife: Eye candy
Berlin Unlike, 2011 Supalife Kiosk delivers a controlled explosion of candy-coloured visuals just off Pappelallee in Prenzlauer Berg.
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Every inch of the shop space’s white walls are covered with eye-popping graphic art, much of it made in the backroom screen-printing studio. Offering more than just a silkscreen service, Supalife takes pride in its collaborative approach, having...
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Sing Blackbird: Twee treats
Berlin Unlike, 2011
Tucked away in trendy Kreuzkölln, Sing Blackbird is a charming vintage clothing shop and café.
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One half of the double-fronted store is taken up by a carefully edited, and reasonably priced, collection of garments from the ‘70s, ‘80s and ‘90s. While the focus is on wearable chic, obvious standouts are the Japanese-influenced silk scarves and high heels in an array of...
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Hotlist: Berlin
The Style King, 2011
The most significant European city of the Twentieth Century, Berlin has become a cultural hub at the heart of the continent. Since the fall of the Wall, immigrants have flooded in with dreams of space, freedom and laid-back living, and the German capital is now home to artists, musicians and other creatives. Hot on their heels come waves of tourists with a thirst for history...
February 2011
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Meet the Local: Maren Winkler, Photographer
Slow Travel Berlin, 2011 Maren Winkler is an amateur photographer who moved to Berlin in 2000. Escaping from small town life in Western Germany, she “wanted to live in a place which I wouldn’t ever know by heart – no matter how long I lived in it.” Working as a medical doctor at Charité Berlin’s Centre for Stroke Research, Winkler spends her free time documenting the details of her life on...
September 2010
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Brand Directory
Value Retail, 2010 250 entries for a fashion Brand Directory that appears across Value Retail’s nine designer outlet village websites.
[[MORE]]Researched brands and wrote new entries, and edited existing descriptions and another copywriter’s proposed descriptions, to ensure consistency of tone, content and word count. Delivered to a tight deadline, the resulting entries communicate the DNA of...
February 2008
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...And Justice for All
Resident Advisor, 2008
“I remember going to concerts and I was into it for 40 minutes but then I was always bored. When we play, when it’s finished it’s finished. You want some more but there is no more.” James Glazebrook catches up with Parisian biker boys Justice on the eve of their coast-to-coast North American tour.
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Gaspard Augé looks...
