Content Creation for PR: DOs and DON’Ts
As PR practitioners, we’re getting to grips with social media, and in many cases, getting our hands dirty. But how many of us are going beyond token, tactical use of social media and developing a real strategy? In her book PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge warns: “when constructing your PR plan, or strategising for your campaign, you need to proceed with a fine balance; that of a traditional PR strategy and that of your new social media approach.”
Here are some practical steps towards developing a successful PR 2.0 strategy.
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week a straight woman asks, “What’s your take on the When Harry Met Sally truism that men and women who are single and who find each other attractive can’t simply be friends?”
Press Index, 2012
Twitter is fast becoming the defining communication channel of our age. While TV, radio and the press used to announce major news events, the world’s favourite microblogging platform is now the place where stories break, and are rounded out in full. Where were you heard that Osama bin Laden was dead? Probably glued to Twitter.
By now you have at least one Twitter account, and you’re regularly reading and responding to tweets… but are you getting the most out of Twitter as a PR tool?
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week a straight woman asks, “Does Valentines day have any appeal for guys or is it just for the ladies?”
Em & Lo, 2012
Advice from three of Em & Lo‘s guy friends. This week they answer the following: “What’s the best Valentine’s Day gift for a man?”
History of Media Monitoring
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Press Index, 2012
Press Index looks back on the history of the industry from its origins to the present day. Discover through this comprehensive infographic, the evolution of a professional practice that allowed providers to monitor and even to anticipate changes in technology and media over the last two centuries.
Press Index, 2011
“It’s all on the web!” How many times have we heard this statement, which implicitly consigns all print media to the attic of the Twentieth Century? How many clients have told us that Google News is a simple and effective way to monitor the media? As we know, the Internet revolution has, and continues to, disrupt the media monitoring industry, forcing it to continually reinvent itself to meet new standards of relevance and analysis. But to declare print dead, and the Internet the only media that matters, would be a little hasty.
Press Index, 2011
We’ve been exploring how PR consultancies can use social media to generate leads, and ultimately new business. An agency’s Facebook Page represents a pool of potential prospects – but it will only work for the business if its fans are properly engaged.