As well as creating content, I am an expert in analysing it, having spent ten years in media monitoring and evaluation – the last four as a social media specialist. I developed an award-winning analysis product for Durrants, the UK’s leading media planning, monitoring and evaluation agency, before moving into an Account Director-level buzz monitoring role at GroupM company Mindshare.

Now I offer insights into the online conversation in reports and corporate blog posts for a range of agencies and end-clients, including Durrants, Market Sentinel and Press Index. Since I took over the Press Index UK blog, visits have increased by 400%, with 20% of this traffic consisting of first-time visitors to the Press Index website. This strategy has resulted in a 70% increase in newsletter subscriptions, making social the company’s most effective marketing channel.

You can read more about my social media analysis expertise on my LinkedIn profile. If you need help measuring your success or identifying new opportunities in social, just drop me an email.